Using Signs to Educate and Inform Children

Issues to Consider Before Setting Up Digital Signage

Posted by on Jul 13, 2016 in Uncategorized | Comments Off on Issues to Consider Before Setting Up Digital Signage

The success of your digital signage, such as LED signs, may depend on how well you think through the entire signage project. This article discusses some issues that you need to think about before you set up the digital signage of your restaurant business. The Vision of the Project Some business owners rush to put up LED signs just because they have seen a competitor do the same. Such a rushed decision can result in frustration and wasted resources. You need to spend some time to decide what your objective in setting up the signage is. For instance, you may wish that your brand identity were improved. In such a case, the content that you produce for the signage may focus on showing footage of local events that your business is associated with. However, if your intention is to see an immediate increase in sales then the content will be dominated by content about your day’s menu and specials. Clarifying your objectives will help you to design methods that will be used to evaluate how effective the LED signs have been. Content Production Viewers of your LED signs can quickly stop noticing the signage if they realise that the same content is displayed every day. It is very important for you to retain the attention of the target audience so that those viewers eventually feel attracted to dine at your restaurant. Think about how content will be generated. Do you have technically savvy staff to produce the content that you will need in order to update what you display frequently? How will that content be made relevant to the community where your restaurant is located? An example of localisation of content is displaying the weather forecast of the area while an advert for the day’s special runs at the bottom of the screen. People may be interested in the local content because they find it helpful. However, those people will also learn about your products as they receive the content that primarily attracted their attention. Eventually, you may have more people visiting your restaurant. System Integration You also need to think about how your LED signage campaign can be integrated into other aspects of your business. For instance, can the software running the displays be connected to the sales data so that you offer specials for products with low sales? Can the digital signage be used to train staff when the restaurant is closed for the day? Such integration will enable you to get more value from the LED signs instead of just using them as an advanced PowerPoint system. You may not go wrong if you think about the issues above after consulting an LED signage professional. That expert will open your mind to LED signage possibilities that you may not have known...

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Don’t Overlook These Design Principles for Creating Effective Business Signage

Posted by on Apr 18, 2016 in Uncategorized | Comments Off on Don’t Overlook These Design Principles for Creating Effective Business Signage

Effective business signage means a sign that shows customers where you’re located and which can also help to encourage foot traffic through the front door. Signage should be easily seen, easy to read, easily recognizable, and should reflect well on your business. To incorporate all those principles into your business signage, note a few simple but important tips. 1. Note the orientation Most business signs are landscape, meaning wider from left to right than from top to bottom. This allows for more room for the wording itself. However, if you want your sign to stand out from the crowd, you might note if a different orientation would work. A sign that has lettering going down the side, or one that slants up from left to right, might seem more individual and unique and get the attention of passersby. If you can fit your lettering onto your sign and the sign onto your storefront this way, consider using a different orientation than standard landscape. 2. Always make the copy readable The copy refers to wording on a sign, and you want to ensure this is readable when it’s put on top of pictures. It’s not unusual for signs to have graphics that help to communicate your business purpose, for example, a silhouette of someone in an exercise pose might be used for a yoga studio. However, you want to ensure that the copy or lettering and wording of your sign are always prominent; tone down the color of the background graphics and darken the copy lettering, or use a bold color for the lettering and a simple but thick font. However you combine graphics and lettering, be sure the copy is always readable and easy to make out, even from a distance. 3. Use contrast Light colors for lettering on a light background can make your sign unreadable, and using darker or bolder colors like purple or red on a black background can also make the letters blend and difficult to read. Use contrast for your sign; white or very light grey lettering on a black or red background, black lettering on a white or yellow background, and so on. Avoid using too many similar colors, as this too doesn’t allow them to stand out; red and purple can blend together, so that letters of these different colors may not be very legible. Consider how much contrast your signs have and ensure it’s enough to make the lettering easy to read....

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The Key Advantages of Digital Signage

Posted by on Jan 7, 2016 in Uncategorized | Comments Off on The Key Advantages of Digital Signage

Are you a business owner who has not yet embraced the power of digital signage as a way to attract potential clients? Read on and discover some of the key benefits of using digital signage to advertise your products or services. Eye-Catching Content Digital signage enables you to use moving images or videos to attract the attention of your target market. Such media is more attractive than a static image, so you will be able to make your brand memorable to all who view that content. This brand awareness may result in more sales. It Is Easy to Modify It takes an instant to update or change the content on a digital display. On the other hand, it takes a long time to order new posters once the season for which the previous ones were made has passed. However, all it takes to change the content on a digital display is a few taps on a computer keyboard. The modification of digital signage content is also more cost effective than changing posters. This is because costs like transporting materials and printing are avoided. You Can Control the Signage Remotely The internet has made it possible to have access to a wide array of devices from distant locations. This capability can be used to your business’s advantage. For instance, you can beam live video streams of a promotion event so that your customers follow the proceedings as they buy your products at all your stores. A High Return on Investment The initial cost of setting up digital signage may be high, but that cost is spread out over the lifespan of the equipment and software. The annual cost of using the digital signage remains relatively low, unlike the cost of procuring new posters to reflect the seasonal changes and the variation in the products or services that you offer clients. Automated Changes Digital signage also reduces the chance of human error when displaying content. For instance, a tired employee can forget to change from the breakfast menu to the lunch menu. Such an oversight can be avoided by automating the information displayed so that your staff is free to focus on other core aspects of the business. Contact a signwriting company for advice on how to design the most appropriate signs for your business. Those professionals will also support you in terms of training on how to get maximum value from those...

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Business Sign Design Tips

Posted by on May 27, 2015 in Uncategorized | Comments Off on Business Sign Design Tips

If you own a shop or business with a presence on the high street, you must have a great business sign to attract the attention of potential customers.  Here are some useful tips to bear in mind when designing a sign for your business: Readability When designing your sign, remember that potential customers of all ages, sexes and backgrounds will view it.  Some people will see your sign from ground level as they walk past, while others will view it from a moving car or bus.  Some will look at the sign during the day time; others will see it at night. If you cram the space with too much text, it will be almost impossible to read from a moving vehicle or from a distance.  Populate the sign with the most important information; the business name, telephone number and web address, for example.  Choose a strong memorable logo and that’s all you need. The sign outside your business will be the first thing that people read, and many will form an immediate impression of what to expect inside your shop or office.  Make sure there is a really memorable focal point on the sign that captures the viewer’s attention and includes clear branding; i.e. your business name and logo.  Sales The sign you place outside your business is so much more than just a billboard to ‘label’ your shop!  The majority of high street sales are impulse buys; shoppers’ attention is caught by your sign, they check out your window display, come inside and make a purchase. If you invest in a good quality, professionally-made shop sign, the subsequent sales you reap will more than cover the cost.  A good sign-writing company will be happy to provide you with a quote and many also provide a design service if you need it. Design Colours are very important when it comes to customer psychology.  In fact, many people come to associate particular companies with certain colours; Coke = red, and Macca’s = yellow, for example. Contrasting colours undoubtedly work best.  If you go for a blue background, don’t use green text as it won’t be easy to read.  Black text on a yellow background on the other hand makes for a fantastic contrast that passers-by won’t miss. When it comes to using graphics, the maxim ‘less is more’ certainly rings true.  If you fill your sign with graphics, logos and multi-coloured lines of text, it will be far too busy and virtually impossible to read by someone passing by in a moving vehicle. In conclusion When it comes to designing a really great business sign that will draw customers to your business, it’s always worth asking the advice of a good sign-writing company.  A modest investment in their experience will be repaid many times over by footfall through your door and subsequent sales. For more help, contact professionals at a company like Landells Signs to learn...

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Important Tips for Effective Signage for Your Business or Office

Posted by on Mar 20, 2015 in Uncategorized | 0 comments

Effective signage is needed for any business or office, otherwise customers may easily walk or drive right by your establishment without noticing it. The right signage will ensure you’re noticed and can also impel people to walk through the front doors. It’s important for any business owner to note that it’s not enough to simply put up a sign and expect foot traffic into a business, but signage must be effective to be engaging. Note a few important tips that are often overlooked by business owners and managers. 1. Choose the right material for your sign The material of your sign is important because it should reflect your business. Plastic signs can be very durable and functional and are good for signage right outside an office suite, but you might also opt for wood or metal. Wood can evoke an old-fashioned feeling and metal can make a business seem more modern and industrial. If you do choose plastic for your signage, you might opt for a color that will work well for your business. Primary colors might be good for a business that works with children such as a pediatrician’s office, whereas green can be a good choice for a gardening center. Laser engraving makes it easy to create a sign of any material, so be sure you consider your choices rather than opting for a dull sign that may not attract the eyes of customers. 2. Be careful of your lettering One common mistake made by business owners when it comes to signage is using lettering or a font that is overly ornate and fancy. They may reason that it looks more special than plain block lettering, but it can also be more difficult to read. Your sign will only be effective if it gets a point across to customers, whether it’s your business name or a certain special you’re running. If customers cannot read the sign because the lettering is too fancy, then the sign is outright pointless. Choose a lettering style that fits your business but which is easy to read by customers even from a distance. 3. Light the sign You don’t need a neon sign to have adequate lighting. A plastic or other type of sign can be lighted from above or below, and this can actually make your sign look very unique. If you choose laser engraving, the edges cut by the laser can provide a natural border for your lettering when you light the sign, and in turn the words stand out and are noticed by potential customers. For more information, check out companies such as Canberra Rubber...

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